About Stara
Constant Evolution

The planning and aggressive acting at the market are the tools of the Stara that results in agricultural machines with cutting edge technology and achievement of new segments at the market.

With strong technological vocation, proved by its portfolio of innovative products that Stara released, Stara presents itself as a dynamic company, which anticipates to the needs of the rural producers, generating technology aimed to the increase of productivity and profit in the activity.

Stara acts in all the regions from Brazil and also make presence in five continents, exporting for more than 35 countries. Beyond the investments on the industrial park, which aim quality on production, Stara invest in the people, offering trainings and opportunities to increase knowledge to all its employees.

Stara believes that the people makes the difference and that they make possible a history of development and success, with its own history, which began on August 29 in the year 1960.

Origin

The Stapelbroek family lived on Netherlands, where they worked as blacksmiths and farmers on a small piece of land. Life in Netherlands was comfortable and peaceful. They lived on a large house, with pumped water, electrical energy and even telephone, but all of that ended with the Second World War that devastated Europe between the years of 1939 and 1945, leaving a huge number of dead people and a trail of destruction.

There were hard times on those years, with lots of losses, fear and suffering. In 1945, the war officially ended, but the eminence of a new war existed at every moment. To escape from the consequences from war and from the possibility of his sons being call for a new shock among the countries from the axle and allied, Johannes Bernardus Stapelbroek decided to immigrate, along with his family, to Brazil.

After four weeks travelling by ship from Netherlands to Brazil, on April 19 of the year 1949, the Stapelbroek family arrives at the Santos harbor, proceeding to Ribeirão Farm, in Holambra, where, together with other immigrating families, they began working in a cooperative way.

1949

Arrival in Não-Me-Toque

Encouraged by Dutch priests and for not finding propitious situations to work and develop themselves at Holambra, the Stapelbroek family decided to reach new horizons and arrived in Não-Me-Toque – Rio Grande do Sul. Johannes Bernardus Stapelbroek, along with Gerrit Jan Rauwers, founded a small blacksmithing, the Stapelbroek, Rawers & Cia Ltda, wich had as main activity the assembly and maintenance of machines and agricultural machinery imported from Europe that was beginning to arrive on the region to raise the agriculture in a commercial scale. The need for adaptation of the products to the region characteristics, soil and cultivation boosted the manufacturing of new machines.

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The Stapelbroek & Cia Ltda Was Born

The agriculture made the business prospered and the society with Gerrit Jan Rawers was split by an agreement, giving rise to the Stapelbroek & Cia Ltda. Johannes Bernardus Stapelbroek and his sons Johannes, Franciscus and Harrie began to manufacture agriculture machinery, launching at the market the first weeder from Brazil with wheels, suspended shanks and steerable. It was the beginning of the tradition from Stara in creating solutions for the farmers.

First products:

 

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Inauguration of the New Area

Products as the weeder and graders offered a great development, and the small workshop needed a bigger industrial area to serve the demand existent in diverse regions from Brazil. Aiming at this expansion of the market, Stara amplified its structure, moving to a building of 8.000 m², where it still remains.

 

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Growth of Stara

The economy passed through a strong crisis that specially affects the industry. Stara had made a loan indexed by the north-American currency for the construction of its new industrial unity, inaugurated in 1978. The great valorization of the Dollar increased Stara’s debt and aggravated considerable the crisis on the company that almost declared bankruptcy.

The financial difficulties resulted in a going public, by changing to S/A (Inc.), bringing new partners, new ideas and bank stock. The main figure was Franciscus Johannes Stapelbroek, “Seu Chico”, who was the biggest contributor and supporter from Stara. This stage marked the beginning of a new generation on the management of the company, with modern administration and maintenance of the vision from the founders.

On this period, Stara’s main product was the Subsoiler Asa, which was developed with a great differential of the automatic disarm, responsible by carrying Stara’s brand by the four corners of Brazil.

 

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Agriculture Front Loaders

The spreaders Hércules 15000 C, 18000 C and 24000 C allows the work with diverse products, such as: wet or dry limestone, agriculture gypsum, fertilizers, different kind and size of seeds, even in small doses from 13 kg/ha of millet to 300 kg/ha of limestone. With the Hércules Truck is possible to install the variable rate kit, optimizing the costs with products, because provides precision and uniformity in the distribution, allied with its high speed of application that can reach up to 18 km/h.

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Partnerships

To increase the line of products, Stara made partnerships with other companies. The first one was Vicon, which inaugurated its line of distribution of the brand with the Tornado 600 P.

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New Products

Searching new products, Stara made and alliance with Yomel, an Argentine company with a long tradition at this line, adding the Tornado 1300 in its line of spreaders.

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Strategic Alliances

Through the joint venture with Amazon Werk, from Germany, Stara gave a decisive and transformer step ahead its trajectory, enlarging the range of spreaders and sprayers that Stara became offering to the rural producers.

 

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Precision Agriculture

It was created the first project of precision agriculture at commercial level, called Aquarius, which acts in the research of agriculture machinery that make viable the precision agriculture, having the largest data bank of the world.

 

2000

Commercial Alliance

The commercial alliance was sealed with Sfil Industrial Agrícola Fortaleza Ltda, which acted on the regional market of planters and seeders, giving origin to the Stara Sfil’s brand.

 

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Evolution becomes Constant

Significant changes at the corporate root from Stara grant to the daughter of Franciscus Stapelbroek, Susana Stapelbroek Trennepohl, to his son-in-law Gilson Trennepohl and to his grandchildren Fernando, Átila and Nicole the equity control of the company, thus the ingression of the third and fourth generation. The partnership with Sfil was split and the brand turn back as Stara. In a negotiation with investors form Germany, the factory of sprayers had the Stara’s command. This way, the company had his industrial headquarters amplified, making the brand stronger and created opportunities for a largest participation in the national and international market.

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The most complete in Brazil

Stara enters at the planting market, becoming the company with the most complete line of agriculture machinery of Brazil.

Products:

 

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Self-propelled Sprayers

Inspired by its philosophy of evolution, Stara made strategic investments that guarantee a bigger participation in the market and a sustainable development. Stara introduced more products to its line, the self-propelled sprayers Gladiadores, which became the only self-propelled sprayers from Brazil factory-equipped with technological package.

Products:

 

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50 years

Stara is 50 years old, the company is proud to be a familiar company, and with an administration aimed in principles, such as transparency, sharing of results, sustainable development, reliability and commitment. It is a company with a professional and responsible management, reasoned in planning and strategies that maintain the stiffness of the brand, making it present in the global scenario.

In this year, Stara also inaugurated its filial located in Carazinho – Rio Grande do Sul, which serves the production of molten parts used in the production of Stara’s agriculture machinery.

Another important fact is the release of the first and only one self-propelled sprayer with central booms in the world, the Imperador 3100. A new project in all over the world that conquer patent in several countries, making Stara different and fortifying even more its positioning of an innovative  brand and creator of new technologies.

 

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Endomarketing

In order to value the employee, the partners and satisfy the customers, Stara invested in new projects. It increased its manufacturing space and invested heavily in projects that bring the employee close to the company, resulting in satisfaction and quality at work. The project “Olhar de Tigre”, has the purpose of attracting, finding and retaining talent in the company. Arises also the Projeto Íris, proposing a revision of existing processes in the company’s production looking for excellence in production and full satisfaction of the client.

 

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Tractors

Constantly evolving, Stara enters to the Brazilian agribusiness history. Stara released the ST MAX 105 and became the first agriculture machinery industry from Brazil to add tractors to its line of products, offering to the market a complete package with agriculture machinery and tractors with cutting-edge technology.

ST Max 105:

 

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Refeitório

Inaugurada a nova sede administrativa, um espaço amplo e moderno que além de comportar as áreas de Recurso Humanos, Engenharia e Suprimentos, estreiou um belo e agradável refeitório com capacidade para 2,5 mil refeições por dia, com a opção de três cardápios distintos.

A inovação é constante e a Stara apresentou ao mercado, em um único ano, nove lançamentos: as Rebokes 26000 e 12000 TSI, a Ceres Super, o Topper 5500, a Extratora Drag, a Embolsadora Super Bin, a Victória Top RD, a Estrela e o Super Bruttus 30000.

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SAP Implementation

The evolution does not stop at Stara, and soon as 2015 had begun, SAP (System Analysis and Program Development) is officially deployed and became the data processing system from the company.

Stara gives a big and important step ahead in its history by presenting a new patrimonial composition and now have as minority investor the BNDESPAR, a company of participations from the BNDES (National Bank of Economic and Social Development). The BNDES supports the business plans from the company, guided in investments in technology to enlargement e renovation of the products portfolio and in the construction of the new industrial plant.

 

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Our Mission

Provide smart solutions for the agribusiness, complying with the global market with excellency in products and services, pride to the employees, profitability, sustainability and social responsibility.

Vision for 2017

To be a strong brand, with international presence and leader in Latin America in the segments in which we act, being recognized by the excellency of our products and services.

Values
  • Appreciation of the employees
  • Respect to the clients and suppliers
  • Excellency in products and services
  • Pioneering
  • Creativity
  • Simplicity
  • Constant evolution
  • To grow with our feet firmly on the ground