Agrishow is one of the main meeting points for Brazilian agribusiness, bringing agricultural machinery, technical demonstrations, product launches and business opportunities into the same space. For those following the sector, the show helps identify which technologies are gaining traction on farms and which trends are likely to influence future investment decisions.
In 2026, the 31st edition will take place from 27 April to 1 May in Ribeirão Preto, São Paulo. The event will focus on topics such as precision farming, connectivity, machine monitoring and production efficiency.
In this article, you will learn why Agrishow has become a reference event in the sector, what is expected to shape the 2026 edition and how Stara’s presence fits into this context, with a focus on agricultural machinery, on-board technologies and connected services.
Agrishow: an international reference event for agribusiness
Agrishow is an international agricultural technology trade show held in Ribeirão Preto since 1994. Over the years, it has become a major platform for the sector, combining machinery displays, field demonstrations, technical content and business opportunities in one place.
This format not only showcases products, but also shows how each solution can be applied in everyday farm operations. For farmers and operators, it makes it easier to compare technologies and gain a broader view of efficiency, precision and connectivity in the field.
This balance between technology showcase and practical application keeps the event relevant year after year.
What to expect from Agrishow 2026?
The 2026 event will mark Agrishow’s 31st edition and will be held under the theme “The strength of our roots”. The concept links the history of Brazilian agribusiness with the growing use of agricultural technology in everyday production.
Alongside the agricultural machinery exhibition, the show is also structured around technical updates and business opportunities. It includes dedicated spaces for talks, field demonstrations and initiatives that encourage knowledge exchange between specialists and operators.
Two themes are expected to stand out in particular: precision farming and connectivity, reflecting a broader trend across this year’s agricultural events calendar.
Stara at Agrishow 2026: closer to farmers with integrated solutions
Stara’s presence at Agrishow 2026 has been designed to strengthen relationships with farmers and show, in practical terms, how its solutions can be applied successfully in day-to-day field operations.
The show gives farmers an important opportunity to pause, compare technologies and decide what really matters for the next season. Stara’s participation has therefore been planned to support this decision-making process, from the way its portfolio is presented to the overall experience on the stand:
Agricultural machinery and technologies in the spotlight
The portfolio will be showcased as a complete set of connected solutions, showing farmers how each machine and technology works together across the different stages of the operation, instead of being viewed separately. On the stand, Stara will show how planting, distribution and spraying work together as part of a connected process, helping farmers achieve more consistent results, reduce losses and stay in greater control of their operations.
Planting/seeding
One of the main highlights in the planting line will be Princesa, a planter designed to deliver consistent performance across the whole field. Stara’s Integrated Terrain-Following technology helps the row units follow uneven ground more effectively, while the Electric Metering System (DPS-E) supports seed singulation, curve compensation and row-by-row shut-off. Together, these features help significantly reduce skips and overlaps, two key factors in achieving crop uniformity.
Absoluta combines high work capacity with precision and is integrated with the Topper 6500 agricultural controller. Cinderela adds further versatility and planting control across different operating configurations.
Other models will also be on display, including Estrela, known for its precision and agility, as well as Eva and Guapa Supra Winter, which support uniform seeding, effective ground following and better use of the planting window, including in areas with contour lines.
Spraying
In spraying, the main attraction will be the Imperador 4000 Eco Spray. The machine is equipped with a spot spraying system that identifies weeds and applies herbicide only where they are present. This level of precision is made possible by high-resolution cameras and LED lighting, which capture real-time images and use artificial intelligence to activate each spray nozzle only when application is needed.
During the show, farmers will be able to see the technology up close. It enables more accurate spraying, reduces herbicide use and helps lower production costs while improving overall field performance.
The Imperador line as a whole will give farmers the opportunity to assess application quality, spraying control and on-board technologies across different configurations. Key features on display will include the centrally mounted booms, a Stara exclusive.
Distribution
In distribution, Hércules 9.0 will be presented with a focus on its 9,000 kg fertiliser capacity and its ability to keep work moving, even during shorter application windows.
The machine combines high load capacity, distribution quality and power to deliver reliable performance throughout the working day.
Cab comfort is another important feature, with sound insulation that helps make long working periods more comfortable for the operator.
Other models will show how Stara meets different distribution needs in the field. Bruttus is designed for gravity distribution, with a focus on accurate product placement and application quality, while Twister offers a practical option for operations that require versatility in different working conditions.
In addition to these machines, the stand will feature other solutions from Stara’s portfolio, allowing farmers to compare different stages of the operation in one place.
Among the implements, Reboke, Asa Laser and Bravíssima will help show the breadth of Stara’s product line at the show. Together, they give visitors a clearer view of how the brand supports different stages of production, with complementary machines designed for different needs across the farm.
In maize harvesting, Bravíssima combines efficiency and agility, helping maintain a continuous workflow alongside the other solutions in Stara’s portfolio.
Stara will also showcase Spartakus, a concept machine still under development and described as the world’s first boom fertiliser distributor and sprayer. The concept integrates fertiliser distribution, spraying and boom seeding in a single self-propelled machine, reinforcing Stara’s role in anticipating trends and exploring new possibilities for agricultural operations.
*Spartakus is not available for sale, as it is still a concept under development.
Connectivity and integration between machine, data and operation
Connectivity is a core part of Stara’s operations. On the stand, this will be shown through Land Space, the brand’s technology ecosystem, which integrates connectivity, telemetry, machine monitoring, Syncro Net, Zero Crop Damage and factory-calibrated Row-by-Row Shut-Off, as well as Conecta, Stara’s remote technical support solution.
These features will help farmers see how the technologies work together in everyday farm operations. Rather than looking at each function separately, visitors will be able to understand the full operational flow, from data generated by the machine to the use of that information in decision-making.
One of the main challenges in modern farming is reducing the gap between what happens in the field and the response it requires. Land Space helps close this gap by giving farmers real-time visibility, so they can identify deviations and adjust parameters while there is still time to act.
Conecta brings technical support closer to the operation, with a team available from Monday to Friday through Topper or WhatsApp whenever needed.
Instead of relying solely on visits to the farm, some diagnostics can be carried out remotely, helping reduce response times and limiting the impact of potential failures on production.
Services and relationships throughout the operation
Stara’s presence at Agrishow 2026 will also include a dedicated services area, showing how the brand supports farmers beyond the purchase of agricultural machinery.
On the stand, farmers will be able to learn not only about the machines, but also about the support available at each stage of the journey, from making the investment viable to monitoring the machine in the field:
- Stara Financeira and Stara Consórcio support investment planning, helping structure the purchase according to the reality of each farm;
- after-sales service helps ensure operational continuity, with technical support and follow-up throughout the machine’s use;
- Stara Mania strengthens the relationship with the brand, extending Stara’s presence in farmers’ day-to-day lives.
Operator Portal as a space for technical training
Another important part of the 2026 edition will be the space dedicated to the Operator Portal, with a programme focused on training and experience sharing.
Since its launch, this digital learning platform, with certification and video modules, has aimed to place the operator at the centre of the operation. Stara understands that machine performance depends directly on the technical knowledge of the person running it, making the show another opportunity for updates and training.
New stand and farmer experience at the show
One of the key features of Stara’s presence at Agrishow 2026 will be its new stand, which has been completely redesigned. The new layout has been developed to make the portfolio clearer, guide visitors more naturally through the space and offer a more efficient service experience. This will benefit farmers by:
- making the agricultural machinery easier to view;
- creating a more suitable setting for analysis and comparison;
- supporting more detailed technical discussions;
- offering better conditions for negotiations.
More than a display area, the stand will function as a space for technical guidance and business conversations, reinforcing Stara’s commitment to continuous improvement, applied technology and closer ties with the reality of farm operations.
How will precision farming and connectivity feature at Agrishow 2026?
At Agrishow 2026, precision farming and connectivity will be addressed through the broader discussion around data-led management and smarter farming, with emphasis on automation, sensors, data analysis and the digitalisation of agricultural production.
Initiatives such as Agrishow Labs, together with technologies for monitoring, system integration and connected farm management, show how central these themes have become for the sector.
This shift reflects a reality already present in Brazilian agribusiness: according to SAE Brasil research cited in official show material, 91% of farmers use GPS in agricultural operations, 85% use financial management apps, 76% use satellite images and agronomic management apps, and 70% use precision farming.
This scenario is closely aligned with Stara’s mission. The company follows market needs closely to develop technologies that make farm routines more connected.
Why does following Agrishow 2026 help us understand the future of agribusiness?
As this article has shown, Agrishow 2026 highlights some of the main developments shaping agricultural technology in Brazil. For farmers, visiting the show is an opportunity to see how precision farming is advancing, which technologies are gaining traction and how they can be applied in their own operations.
Stara’s presence at Agrishow 2026 reflects the brand’s focus on linking agricultural machinery, on-board technologies and services to support more precise planting, better production monitoring and smarter use of field data.
Discover Stara’s agricultural machinery and see how these technologies can bring greater precision and control to your production. Visit our stand and check out the schedule.
Frequently asked questions about Agrishow 2026
When does Agrishow 2026 take place?
From 27 April to 1 May, in Ribeirão Preto, São Paulo.
What will Stara showcase at Agrishow?
Agricultural machinery, new products, product line updates and technologies related to precision farming, connectivity and monitoring.
Why is Agrishow relevant for farmers?
It gives farmers the opportunity to compare machines, assess field performance and support investment decisions.
Which technologies will be featured at the show?
Variable-rate application, agricultural controllers, telemetry and connectivity technologies.
Does Stara take part in Agrishow every year?
Yes. The brand has been present at every edition of the show.
Did you like the hints and want to find out the agricultural machine that best suits your crop field?
Stop by a Stara dealer and find the most suitable equipment to boost your crop production. Request a quotation.
